Mark Anthoney
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Turning campaign strategy into clear, consistent creative across a national, multi-banner retail environment.
As Senior Graphic Designer, National Marketing & Signage, I translated promotional strategy into retail-ready creative while balancing brand standards, production requirements and the fast pace of a national grocery organization.
Weekly promotional material demanded precision, speed and production awareness. Each piece had to hold together across formats while remaining useful to stores and immediately clear to shoppers.
Selected work in corporate and retail environments.
I helped design the creative for Sobeys' Value Champions initiative, translating company values into a visible workplace communication system. My contribution to the initiative led to two award nominations. The work demonstrates how internal communications can receive the same care, clarity and craft as customer-facing campaigns.
The client initially supplied a low-resolution image that could not support the final applications. I organized a professional photoshoot with real people, coordinated the photographer and schedule, oversaw the shoot, and delivered production-ready assets to the client. The result was authentic imagery created for the campaign instead of a compromised enlargement of the original file.
The work connected campaign thinking, design craft and production discipline, creating customer-facing material that could perform consistently across channels, formats and store environments.