Hair professionals featured in the Discount Hair and Beauty Supplies website
UX research · E-commerce · Retail experience

Discount
Beauty Supplies

A customer-focused digital storefront built around beauty, confidence and easier product discovery.

Visit live website ↗
01Overview

Making a large catalogue
feel approachable.

Discount Hair & Beauty Supplies serves everyday customers and professional stylists with products for textured, curly and natural hair. The website had to organize a broad inventory without losing the warmth of a family-owned, community-rooted business.

Role
UX & Website Design
Creative Direction
Scope
Research · Navigation
Responsive E-commerce
Market
Brantford
GTA and beyond
The experience

Built around how
people really shop.

Product pathways were organized around clear customer needs, from wigs and extensions to hair care, grooming, beauty and professional tools. Search, category access, quick views and responsive shopping support customers across desktop and mobile.

Explore the live store ↗
Shop by needWigsHair extensionsHair careMen’s groomingSkin care & beautyProfessional tools
02Customer stories

Beauty shown through
real transformation.

Customer before hair transformation
Before
→
Customer after hair transformation
After
Content & community

More than
a product grid.

Brand storytelling, customer transformations, events and educational content give the store a human centre, supporting the company’s promise to help people look and feel their best.

The Crown Awards promotional website contentModel with braided hairstyle used on the website
03Value delivered

A local retailer
with digital reach.

The finished experience brings product discovery, brand story and customer service together in one responsive storefront, supporting a family-owned Brantford business serving customers across the GTA and beyond.

View discounthair.ca ↗
Explore more workBack to selected projects↗