UX prototype · Product storytelling
Guardian PRM Concept Demo
A concept demonstration translating passive remote monitoring into a clear, human-centred product story.
Creative direction × UX strategy
Where strategy goes
beyond the surface.
Experience across industries
Selected brands I’ve worked with
01 / Selected workIdeas made
Ideas made
tangible.
Brand, product and environmental systems built to stay clear and consistent wherever customers meet them.
Interactive course · Articulate Rise 360
5Design
Design
principles.
Real impact.
For every non-designer with something to say.
Launch the courseInstructional design · Articulate Rise 360 · Accessibility
5 Design Principles Every Non-Designer Should Know
A hands-on Rise 360 course teaching non-designers to fix a real flyer, built with ADDIE, Bloom’s-aligned objectives, knowledge checks and WCAG guidance. Launch the interactive course ↗
Finish the learning journey
Take the final assessment ↗Ready to put the five principles into practice?
Answer five scenario questions, see each design improve, and unlock your completion checklist.
DesignWinner
National creative leadMarketing · Signage systems
Sobeys
Designed and maintained retail signage and point-of-sale systems across hundreds of locations in a multi-banner corporate environment.
Brand identity · Visual system
↗Oasis Private Resort
Full brand identity for a private luxury resort, from logo through guest-facing collateral and environmental applications.
Research / Retail UXUX design · Brand experience
Discount Beauty Supplies
Research-informed brand and website redesign spanning navigation, responsive layouts and in-store kiosk concepts.
GTA / Mental wellness
Service UX · Website · Brand experience
Evans Wellness Centre
A calm, trust-centred digital experience guiding women, youth and families toward counselling, programs and consultation.
Niagara Falls / Hospitality
Brand experience · Website · Campaigns
Island Delights
A connected restaurant experience spanning website design, menus, seasonal promotions and customer-facing campaign materials.
AI-enhanced storytelling & prototypesIdeas in
Ideas in
motion.
Concepts, client stories and creative experiments that use AI and motion to make complex ideas easier to see, understand and remember.
AI experimentation · Creative development
30-Day AI Challenge
My journey began on Day 3. Explore the experiments, storytelling and creative development shared through the challenge.
Explore the full challenge02 / About MarkOne strategic thread.
One strategic thread.
Every expression.
20+years across
creative disciplines
creative disciplines
I’ve spent more than two decades moving between graphic design, brand strategy, UX and applied AI because organizations rarely need those skills in isolation.
A national signage rollout needs the same strategic thinking as a digital product redesign; it simply appears in a different medium. I take a brand from stakeholder conversations through research, visual systems, production-ready files and vendor coordination without losing the thread.
UX Design, Post-Graduate CertificateHonours · Humber Polytechnic · 2025
Graphic Design & MarketingGeorge Brown College
Project ManagementHumber College
What I do
01
02
03
04
Brand & Visual Systems
Identity, standards and marketing design across digital and print.
UX & Product Design
Research, information architecture, prototyping and usability testing.
Retail & Environmental
Signage, point-of-sale and large-format systems for multi-location brands.
Creative Direction & AI
Strategic oversight and AI-enabled workflows that accelerate quality work.
How I work
01
Discover
Clarify goals, audience and constraints before design begins.
02
Design
Translate strategy into clear, effective and production-ready creative.
03
Deliver
Refine and hand off solutions your team can act on immediately.
03 / Trusted perspectiveWhat collaborators
What collaborators
say.
“Mark is an intelligent designer with many skills. Every time I have worked with him, he has been very professional and provided his full attention to the task at hand.”
“Mark works with the highest level of integrity and is always thorough, detailed and organized. I can always count on him to deliver the highest quality of work.”
“Mr. Blackwood was very instrumental in the startup of my business. He created a unique and modern logo, prepared business cards and all necessary stationery.”
“Mark is a superstar because he encompasses the definition of a complete, all-rounded designer.”
“We’re extremely pleased with the graphic and UX design services provided by Mark Blackwood at Discount Hair & Beauty Supplies.”
Let’s connect strategy to every place your audience experiences your brand.